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Does the $25 service fee have to be paid to every application?

Yes the $25 service fee has to be paid for every application submitted. If it was a one time fee every brand would get spammed by every member. The benefit to you is if you apply to a brand they get much fewer applications and much more serious ones. That's why the system works and the brands respond. 1 out of 5 people who apply through NPS get sponsored. 

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